Your open day, advertised and followed up
We advertise the day to local families, take their details at the door, film it, and follow up every one of them. You open the rooms and put the barbecue on.
- You run the day
- We make it
- We bring the people in, and follow up
Two kinds of centre, one open day
Opening soon
The open day is your launch. We run the pre-launch promotion, so your suburb knows your name and your date before the doors open, and the first families through are already on your list.
Open now, and 50 to 75% full
The families who'd choose you drive past every day without knowing what's inside. We put the day in front of them, capture everyone who turns up, and follow them into the next intake.
You run the day. We do everything around it.
We do
- The advertising. Three weeks of Facebook and Instagram to local families, plus posters and QR codes we print and send you, for the shops and clinics nearby.
- The registration page. Families book in beforehand, so you know who's coming and which ad brought them.
- The sign-in. An iPad at the door takes each family's details as they arrive, and asks their permission to stay in touch.
- The filming. Photos and video on the day, you mic'd up on the tours, a centre tour film and short clips within two weeks.
- The follow-up. Everyone who registered or signed in, and said yes to hearing from you, gets a thank you, a tour offer and the film.
You do
- Pick the date and hold it. A weekend, six weeks out.
- Open every room, and roster enough staff. Tours and supervision as two jobs, not one person doing both.
- Put food on. A barbecue is fine.
- Invite your own families. They bring friends, and they're more persuasive than anything we film.
- Answer the enquiries. We hand them over as they come in.
All of it for $4,950 plus GST, or $590 a week plus GST, with your ad spend separate and paid straight to Meta. We also keep a list of suppliers we trust across Melbourne, face painters to coffee carts, and we'll help you book them.
The families who aren't looking yet
Most centre advertising says enrol now, which only speaks to the families who've already decided they're looking, and they're comparing you with the centres down the road. The day lets us talk to everyone else.
- Parents expecting, or with a baby at home
- Families with a toddler who'll need a place next year
- Parents who can't get to you on a weekday
- Neighbours who've never seen inside
- Families searching for a place right now
We also put it in front of the local parenting and community pages. "Come and have a look, there's a barbecue on" is something a parent can say yes to without having decided anything, which is the whole point of the day.
Jenn, Centre Director at Kids on Collins, on what filming at a centre is like.
A morning out for the children, a proper look for the parents
- A weekend, so both parents can come. The families you want are at work on a Tuesday.
- A window, not a session. Three hours, arrive when you like, fit it around a nap or the sport.
- The children are looked after and enjoying themselves. That's what buys the parents time to talk to you, to your educators and to each other.
- Every room open, food outside, tea on. Nothing locked, nothing rehearsed.
- Your own families there. A parent standing in your yard on their day off says more than anything we can film.
Six weeks from yes to the day
Plan and shoot
We plan the day with you, shoot the photos and clips for the ads, and pick the room to fill first.
Live
Your page opens for registrations, and the posters and QR codes go up.
The ads
Three weeks of local advertising, running right up to the day, with registrations reported to you weekly.
The open day
Tours, food, sign-in at the door, filming, and the ads adjusted as the day runs.
The film lands
Everyone who signed in gets a thank you, a tour offer and the film.
Again next intake
The page, the list and the film are yours, so the second one takes less setting up.
One price for everything we do
$4,950 plus GST, flat
- A planning session, and the photo and video shoot for your ads
- The open day page, with registration and tracking
- Posters and QR codes for local shops, clinics and community boards
- Three weeks of Facebook and Instagram ads, watched and adjusted
- Sign-in at the door, with photo and contact permissions captured on arrival
- Photography and video on the day, with you mic'd up on the tours
- A centre tour film and short clips within two weeks
- Weekly reporting on registrations, and enquiries passed to you as they come in
- The follow-up sequence for the fortnight afterwards
Or $590 a week plus GST, for nine weeks. That's $5,310, so spreading it costs $360 more than the flat fee, at the same weekly rate as our full partnership, which means carrying on afterwards costs you nothing more per week.
Ad spend is yours. Paid straight to Meta on your own card, never on our invoice, from $1,000 across the three weeks of advertising.
Food and suppliers are yours too. We'll help you book them, and they invoice you directly.
You might be wondering
Can you promise us enrolments?
No, and be wary of anyone who does, because whether a family chooses you is decided in your building by your team. What we can promise is that everyone who signs in is captured and, with their permission, followed up, which is the part almost every centre misses.
Is one day enough?
One day is a spike rather than a rhythm, so treat it as the start of something you repeat each intake. The page, the list and the ads all carry over, which is why the second one takes less setting up than the first.
What if nobody comes?
You'll see the registrations arriving weeks out, not on the morning. We report registrations every week and say plainly if they look thin, while there's still time to push harder.
Will our children be filmed?
Only the ones whose parents have given permission, captured on the iPad as they sign in. Our crew hold current Working with Children Checks, your educators stay with them throughout, and nothing is used beyond what was agreed to.
How much ad spend, and who pays it?
From $1,000 across the three weeks of advertising, and you pay Meta directly with your own card. We never mark it up and it never touches our invoice.