Behind the Doors of Kids on Collins: A Centre That Speaks for Itself

How do you capture the feeling of a childcare centre quietly doing remarkable work in the middle of Melbourne’s CBD? That was the challenge behind the Kids on Collins video—a piece designed not just to introduce the centre, but to reflect its heart.

From the outset, the goal was clear: show families what makes this place different in a way that’s both emotionally honest and strategically useful. The video had to do more than look polished—it needed to work.

Anchored in What Families Care About

We built the structure around core themes parents ask about most:

• Continuity of care across rooms

• Inclusion and cultural responsiveness

• Onsite chef-prepared meals

• School readiness and transition

• Storypark communication

• Stability and experience of the educator team

Every theme is shown, not just explained—through real moments with children and educators in their everyday environment. And yes, it features the rooftop playground—an unexpected space that gives city-based families something rare: outdoor learning above the streets.

Told by the People Who Know It Best

The story comes through the voices of Karen, Jenn, and Russell—leaders who’ve shaped the culture of the service over time. Nothing was scripted. That was deliberate. We wanted to capture their real language, not lines.

The result is a video that feels grounded and human—something prospective parents can connect with instinctively.

A Tool with Many Uses

The final video now acts as a digital first tour on the Kids on Collins website. It’s also being shared with existing and alumni families—building ongoing connection and prompting referrals.

Strategically, it’s supporting outreach to HR teams in nearby corporate offices. With many workplaces still navigating return-to-office plans, the video raises a valuable question: could proximity to high-quality early learning support working parents in that transition?

The answer is shown clearly in the video. Long hours, a central location, and a warm, consistent team—this is a centre designed to fit modern family life.

Built to Stay Useful

Key moments have been repurposed into short-form content for a rolling social campaign—keeping the centre visible, relevant, and shareable throughout the year.

Why It Works

• It’s rooted in trust, not performance

• It shows real points of difference

• It supports both online and offline engagement

• It informs, without overselling

Planning Something Similar?

If you want content that doesn’t just promote your service, but helps people understand it—let’s talk.

Whether it’s a centrepiece video or a series of smaller touchpoints, we can help you shape a message that’s clear, authentic, and aligned with how families make decisions.

Start with a discovery call. We’ll help you plan the right approach for your story.